Marketing Minute: Turning Followers Into Customers
Marketing your farm or ag business doesn’t have to be overwhelming. Small, consistent efforts can help build trust, increase visibility, and turn supporters into loyal customers. Here are three simple ways to strengthen your farm brand…
1. Share Your Story on Social Media
People connect with people. Post behind-the-scenes photos, short videos of daily farm life, harvest updates, or even challenges you’re overcoming. Authentic content builds stronger customer relationships than perfectly polished posts.
Quick Tip: Try posting one “day in the life” photo each week with a short caption about what’s happening on your farm.
2. Make Your Market Booth Memorable
Your booth is your brand. Clear signage, consistent colors, business cards, and friendly customer interactions help your customers remember you long after market day.
Quick Tip: Display your farm name prominently and include a simple tagline like:
“Family Grown Since 2018”
“Fresh From Our Farm to Your Table”
“Women Growing the Future of Agriculture”
3. Build Your Email List
Social media algorithms change, but your email list is personal. Encourage customers to sign up for updates about:
seasonal products
market schedules
special promotions
farm events
CSA openings
Quick Tip: Offer a small incentive for joining your email list, such as a recipe card, discount, or early access to seasonal products.
Agritourism Spotlight
If you host farm tours, workshops, pumpkin patches, U-pick events, or educational experiences, be sure to:
post event photos regularly
encourage visitors to tag your farm online
collect customer reviews
create a simple online registration form
Word-of-mouth marketing is incredibly powerful, especially when customers share their experience with friends and family. Don’t be afraid to ask your customers to leave online reviews.
Direct-to-Consumer Reminder
Customers want connection, transparency, and convenience. Whether you sell through Community Supported Agriculture programs, local delivery, online ordering, or farmers markets/stands, consistent communication helps keep customers engaged year-round.
A simple thank-you message or weekly update goes a long way in building customer loyalty.
Remember: Your story is one of your strongest marketing tools. Don’t be afraid to share it.
Our Team’s Favorite Ag Influencers to Follow
Looking for fresh ideas and inspiration? Here are a few agriculture influencers our team loves:
@bayoupetals – Sharing the beauty of flower farming from Central Louisiana
@brandibuzzard – Ranch life, horses, great food, and honest conversations about agriculture
@bigskycaroline – Beef ranching and cowgirl life with plenty of grit and personality
@sasserhouse – Blending music, family, and backyard gardening inspiration
@thejustinrhodesshow – Creative homesteading, farming, and hands-on family living
Do you have a favorite ag influencer we should feature?
Send us your recommendations so we can share them with our community!
